Thomas Edison said it best, "Good fortune is what happens when opportunity meets with planning."

Take the time to develop a communications plan for your online community and commit it to paper. It will likely change many times, that's ok, embrace the fluidity.

Identify important dates already on the calendar that impact your organization and audience – Breast Cancer Awareness Month, back to school, Congress reconvenes, football season, Earth Day.

There has been conversation over the past few years about the increased communication online and whether or not it decreases communication offline.

Email and texting decreased offline interaction both via phone and face-to-face conversations. In my professional life and personal life I chose to write it rather than say it. The benefit is that we write better today as a result. We are more thoughtful about what we say and how we say it, because most of us by now have had a number of instances where our words were taken to have different meaning than intended.

Someone in my life will be extremely happy with me for using the title of a Pogues song today.

"Navigator, navigator rise up and be strong, the morning is here and theres work to be done."

Like a ship needs a navigator, your tribe needs one too. I would never consider holding a meeting, inviting a group of people, placing some literature on a table and not showing up to lead it.

The same principle applies to your social strategy - you need navigators.

The saying two heads are better than one is absolutely true, the best results for whatever task you are completing come from working together. As children my two sisters and I learned this lesson. Ours was a household where we had weekly ‘to do’ lists. Each of us earned separate allowances for completing our individual jobs. If one finished early, they had no one to play with. We quickly figured out that if we worked together to finish the entire list then we could all go have fun together.