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Tribe Effect LLC We utilize social media and social networking to expand your online presence and develop communities built to take action and deliver results.
August 2009
Breaking down barriers
Submitted by chris.stineman on Wed, 08/26/2009 - 10:49An interesting hurdle for corporations and organizations when it comes to social media are the previous boundaries and attitudes of different generations and customizing ad messaging in a way that appeals to many. Different than on television or the radio or even generally online advertising, when developing a social media advertising initiative a new factor comes into play which is social comfort levels.
Be proactive, not reactive
Submitted by chris.stineman on Mon, 08/24/2009 - 13:22Although it is important to know what your competition or opposition on a campaign is doing, it can become a slippery slope. Know what they are up to for sure, but avoid letting that divert from the plan you laid out or consuming your energy.
Tweet Responsibly
Submitted by chris.stineman on Wed, 08/19/2009 - 15:00I recently followed a couple of Tweets posted by representatives of major corporations. The first was by from an individual who was officially representing the company on Twitter. One of the company’s key markets are teenagers and parents of teens, audiences which it produces ad campaigns specifically geared toward. The tweet recommended a video on another site and referenced it as a good example of social media to check out. The video compared social media to teenage sex.
Social News
Submitted by chris.stineman on Mon, 08/17/2009 - 09:56This week Arianna Huffington launched HuffPost Social News a social network that will be used to build a news community. I agree with Huffington's statement in today's blog post, "The Web has given us control over the news we consume," Huffington Post.
Safety town
Submitted by chris.stineman on Fri, 08/14/2009 - 15:45One very hard to miss pitfall is making the decision that you know what's best for your tribe. Typically it happens because you have stopped listening. It's also easily remedied by...listening.
More than just tools
Submitted by chris.stineman on Wed, 08/12/2009 - 10:07Through a technology lens, social media isn't all that new. Let's take Facebook, it was launched five and a half years ago. It has only been in the past couple of years that organizations and businesses began realizing the application to overall business plans and campaigns for mobilizing support.
Activity begets activity
Submitted by chris.stineman on Mon, 08/10/2009 - 13:10A number of brand social networks have emerged over the past six months, many of them with the goal of invoking some type of action and many of them failing. What is missing? Activity.
A mentor early in my career often said, "activity begets activity." Activity is what is missing from many of these brand social networks and from the overall social media presence including the brand pages on Facebook, LinkedIn, YouTube, Twitter. In order to motivate and activate your tribe it is necessary for you as a company or organization to play an active role in the community.
Filling your social media toolbox
Submitted by chris.stineman on Wed, 08/05/2009 - 18:01Facebook has evolved significantly over the past year and even over the past six months to better cater to businesses and organizations. Once you set up your business page on Facebook you can select a vanity URL and build your tribe with customizable, simple ads and contests.
Lost in the metrics
Submitted by chris.stineman on Mon, 08/03/2009 - 07:22One of the most common pitfalls of organizing your tribe is to get mired down in the metrics and lose track of the overall goals. It is important to include weekly and monthly metrics in your plan in order for everyone helping to guide the tribe to have a clear understanding of expectations. As a manager of the army of supporters however, the metrics do not make up the end goal.