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Be cautious of those who profess to have all of the social media answers. The truth is, no one has all of the social media answers. Social media tools, sites and apps are numerous and more are developed, changed and improved daily making it impossible to know it all.
When engaging with friends, fans and followers through social media, don't forget to be social.
They type of communication is without a doubt different, but the one element that we have almost been conditioned in business to forget is the personal piece. "It's not personal, it's just business," is a grossly misused and misunderstood statement. It's meant to refer to handling business matters in a professional manner with the least amount of emotion invoked.
Some of the awkward social rules in life translate to the conversation online. Take the stop and chat, Larry David on HBO's Curb Your Enthusiasm demonstrated this awkward situation in a gifted way that made us all feel his pain - when you see someone you know on the street or a public place what is expected? Hello is usually not enough, you have to stop and catch up, but what if you are in a hurry if you don't stop you're likely to feel the pain later.
Lots of ideas sound good in theory around the conference room table, but when it comes to setting the wheels in motion they fail.
Why are corporations and large organizations so apprehensive about making the social media leap? Fear. For some decision-makers it's atelophobia, the fear of making a mistake. For others it's xenophobia, the fear of the unknown.
There is no doubt that much is at stake in jumping into social media, but there is as much or more at stake if the organization becomes paralyzed by fear while competitors are not.
The easy way out is to write off an individual when a task is not performed in the time frame or way that it needs to be done and do the job yourself. It is also the least rewarding path. Making the effort "teach a man to fish" so he'll eat beyond one meal takes time, patience, and active communication. The reward is much greater.
I recently purchased a new computer from a company to remain nameless, but the location where I purchased it was from one of their many retail stores. They were very technologically savvy, well informed and educated, experts in specific equipment, working from a handheld machine to check you out - it was smooth and impressive.