November 2009

Social individuality

No two plans for social media are alike, even within the same company or organization. An individualized method is important to success. Two things I enjoy most about social media are the endless approaches and styles to addressing the needs and goals for social media approach and people.

You set the stage

One professional quality I admire most, and see time and again as a key to success, is determination. Those companies, organizations and entrepreneurs taking a determined approach to social media are the ones prevailing. Confidence doesn't have to come only from knowing something well or having all of the answers, confidence can come from a determined spirit. Social media campaigns have to be customized to the company, the cause, the individual, a specific event, even down to a specific product line.

I'll need to see some identification...

We hear a great deal about the importance of transparency and the need to be open on the Internet and in social media profiles. My interpretation of that is less literal than be open to any and all. I am a parent who takes seriously the many security threats online to both myself and my family. Facebook is a great place to share information about me and our family and connect personally and socially.