Facebook has evolved significantly over the past year and even over the past six months to better cater to businesses and organizations. Once you set up your business page on Facebook you can select a vanity URL and build your tribe with customizable, simple ads and contests.

A Facebook ad can be set up in minutes with the ability to run simultaneous ads to help best identify the most effective use. There is a seemingly endless number of ways to narrow or broaden your target audience and there are tracking tools provided to help continually communicate messages that work and expand your reach for your brand or cause.

Now that the Facebook business pages are similar to individual profiles it allows for a more active two-way conversation with your community of supporters as well. Regular activity on your site through your newsfeed will attract more fans and increase the back and forth communication. Insights provided by Facebook allows your administrators to track activity on the site, demographics of your fans, when they are joining or - and yes it will happen - leaving you to help you understand your tribe.

The tools are available for large and small organizations and businesses to utilize Facebook effectively and efficiently.