There is no more effective way to attract, motivate or activate your tribe than to put a face on it and tell the story.

So many new media tools exist not only to reach broad audiences, but to do so by telling a compelling story.

Contributors are motivated by hearing from the recipients of Variety Club funds that afforded them the use of expensive medical equipment they could not otherwise utilized. Parent consumers are motivated by hearing from other average American parents who shop at Walmart. Your current consumers and supporters are the best asset for telling your organization’s story – use them to attract more like them.