Be cautious of those who profess to have all of the social media answers. The truth is, no one has all of the social media answers. Social media tools, sites and apps are numerous and more are developed, changed and improved daily making it impossible to know it all.

This does not mean that there are not many talented and experienced social media strategists with tested execution to share and guide you in your individualized plans. These are also the social media providers who understand they not only do not have all of the answers, but are also those who avoid a formulaic approach to social media. Instead take an approach that is guided by the tools they know and experience they have to date and take every new project and client as an opportunity to learn more.

Isn't that a fantastic basic goal applicable to all industries and positions - approaching each project as an opportunity to learn?