In the beginning of a campaign leaders and managers are open to hearing from the community and heeding advice. After some time in however, directors can get caught up in what they know works and forget to tune in.

It is much more difficult to sustain a long term, ongoing campaign with a number of peaks and valleys in activity levels than it is to organize people around one big event. In order to continue solid results with each peak, it is important to use the valleys to plan and tune back in to your community.

Ask what resources they need, what actions are working and which are not, and how you can help make things better for them. Communities - fans, followers, consumers, contributors, grassroots activists - are volunteers. To hear that their opinion is valued will build a great deal of good will.

Plus, even with years of organizing experience, each initiative and organization is different. Listening to the community can help guide your efforts as leaders in a direction that will produce better results.