I find awards shows and even more so – guilty pleasure revealed! - the E! red carpet coverage entertaining. Whether or not this is your thing, one can appreciate E!'s creative use of social media for the Golden Globes Red Carpet Show and hopefully take away from it a bit of creative inspiration.

Hollywood

The goal when engaging on social media sites is to punch through the noise. In order to do so, more importantly to get through to the target audience, offer meaningful and relevant content, useful and interesting information and be original. Providing original and current content and taking the opportunity to demonstrate your own value and expertise in a specific area will carry you and your content.