During a social media presentation last week the president of an organization and business executive said, “sure, these are great tools but it takes so much time.” Absolutely it does, communicating your message through any outlet or tool you are currently using offline takes time as well. Facebook statistics show the average user spends more than 55 minutes a day on the site.

Rings Some of the major television advertisers of the 2010 Olympic and Paralympic Winter Games touted their plans to utilize the occasion to launch significant social media efforts. Though I find myself looking hard to find it. There is for certain great creativity among the ads including a thank you to the moms behind the athletes; social awareness campaign for Haiti; health and wellness initiatives; and sharing the food, drink and products used by Team USA athletes.